{
 "title": "Google CTR by position in 2026: non-brand and brand Search Console queries",
 "publisher": "Murkuz",
 "url": "https://murkuz.com/research/ctr-by-position-2026",
 "license": "CC BY 4.0",
 "window": [
  "2026-07-24",
  "2026-10-21"
 ],
 "sample": "29 sites' anonymized data was used for this study; 25 had query-level rows.",
 "min_group": "5 sites and 1,000 impressions",
 "ai_features_share_by_site_pct": [
  0.1,
  0.6,
  3.8,
  5.4,
  5.6,
  7.3,
  9.0,
  9.8,
  10.3,
  19.3,
  30.0,
  30.1
 ],
 "rows": [
  {
   "segment": "non-brand, all",
   "position_band": "1-3",
   "sites": 16,
   "queries": 4608,
   "impressions": 89635,
   "clicks": 355,
   "ctr_pct": 0.4,
   "ctr_without_largest_query_pct": 0.87,
   "zero_click_share_pct": 73.5,
   "desktop_impression_share_pct": 84.7,
   "desktop_ctr_pct": 0.31,
   "mobile_ctr_pct": 0.89,
   "note": ""
  },
  {
   "segment": "non-brand, all",
   "position_band": "4-5",
   "sites": 19,
   "queries": 2158,
   "impressions": 65481,
   "clicks": 497,
   "ctr_pct": 0.76,
   "ctr_without_largest_query_pct": 0.79,
   "zero_click_share_pct": 76.1,
   "desktop_impression_share_pct": 64.7,
   "desktop_ctr_pct": 0.75,
   "mobile_ctr_pct": 0.78,
   "note": ""
  },
  {
   "segment": "non-brand, all",
   "position_band": "6-10",
   "sites": 22,
   "queries": 6680,
   "impressions": 160335,
   "clicks": 550,
   "ctr_pct": 0.34,
   "ctr_without_largest_query_pct": 0.33,
   "zero_click_share_pct": 82.0,
   "desktop_impression_share_pct": 68.0,
   "desktop_ctr_pct": 0.31,
   "mobile_ctr_pct": 0.41,
   "note": ""
  },
  {
   "segment": "non-brand, all",
   "position_band": "11-20",
   "sites": 21,
   "queries": 3853,
   "impressions": 64819,
   "clicks": 157,
   "ctr_pct": 0.24,
   "ctr_without_largest_query_pct": 0.23,
   "zero_click_share_pct": 88.0,
   "desktop_impression_share_pct": 76.1,
   "desktop_ctr_pct": 0.21,
   "mobile_ctr_pct": 0.33,
   "note": ""
  },
  {
   "segment": "non-brand, all",
   "position_band": "21+",
   "sites": 24,
   "queries": 12310,
   "impressions": 119616,
   "clicks": 67,
   "ctr_pct": 0.06,
   "ctr_without_largest_query_pct": 0.06,
   "zero_click_share_pct": 97.4,
   "desktop_impression_share_pct": 85.4,
   "desktop_ctr_pct": 0.04,
   "mobile_ctr_pct": 0.14,
   "note": ""
  },
  {
   "segment": "brand",
   "position_band": "1-3",
   "sites": 11,
   "queries": 49,
   "impressions": 4898,
   "clicks": 646,
   "ctr_pct": 13.19,
   "ctr_without_largest_query_pct": 40.92,
   "zero_click_share_pct": "",
   "desktop_impression_share_pct": 33.4,
   "desktop_ctr_pct": 22.64,
   "mobile_ctr_pct": 8.5,
   "note": ""
  },
  {
   "segment": "brand",
   "position_band": "4-5",
   "sites": 9,
   "queries": 41,
   "impressions": 2990,
   "clicks": 98,
   "ctr_pct": 3.28,
   "ctr_without_largest_query_pct": 4.74,
   "zero_click_share_pct": "",
   "desktop_impression_share_pct": 37.5,
   "desktop_ctr_pct": 6.07,
   "mobile_ctr_pct": 1.63,
   "note": ""
  },
  {
   "segment": "brand",
   "position_band": "6-10",
   "sites": 11,
   "queries": 158,
   "impressions": 7045,
   "clicks": 32,
   "ctr_pct": 0.45,
   "ctr_without_largest_query_pct": 0.33,
   "zero_click_share_pct": "",
   "desktop_impression_share_pct": 45.9,
   "desktop_ctr_pct": 0.56,
   "mobile_ctr_pct": 0.38,
   "note": ""
  },
  {
   "segment": "brand",
   "position_band": "11-20",
   "sites": 7,
   "queries": 47,
   "impressions": 1104,
   "clicks": 6,
   "ctr_pct": 0.54,
   "ctr_without_largest_query_pct": 0.63,
   "zero_click_share_pct": "",
   "desktop_impression_share_pct": 53.5,
   "desktop_ctr_pct": "",
   "mobile_ctr_pct": "",
   "note": ""
  },
  {
   "segment": "brand",
   "position_band": "21+",
   "sites": 15,
   "queries": 259,
   "impressions": 1586,
   "clicks": 4,
   "ctr_pct": 0.25,
   "ctr_without_largest_query_pct": 0.21,
   "zero_click_share_pct": "",
   "desktop_impression_share_pct": 90.2,
   "desktop_ctr_pct": 0.21,
   "mobile_ctr_pct": "",
   "note": ""
  },
  {
   "segment": "non-brand, question queries",
   "position_band": "1-3",
   "sites": 13,
   "queries": 1647,
   "impressions": 21719,
   "clicks": 89,
   "ctr_pct": 0.41,
   "ctr_without_largest_query_pct": 0.48,
   "zero_click_share_pct": 78.7,
   "desktop_impression_share_pct": 90.3,
   "desktop_ctr_pct": 0.29,
   "mobile_ctr_pct": 1.53,
   "note": ""
  },
  {
   "segment": "non-brand, question queries",
   "position_band": "4-5",
   "sites": 13,
   "queries": 725,
   "impressions": 29677,
   "clicks": 85,
   "ctr_pct": 0.29,
   "ctr_without_largest_query_pct": 0.31,
   "zero_click_share_pct": 82.3,
   "desktop_impression_share_pct": 67.2,
   "desktop_ctr_pct": 0.23,
   "mobile_ctr_pct": 0.4,
   "note": ""
  },
  {
   "segment": "non-brand, question queries",
   "position_band": "6-10",
   "sites": 14,
   "queries": 1756,
   "impressions": 42437,
   "clicks": 94,
   "ctr_pct": 0.22,
   "ctr_without_largest_query_pct": 0.24,
   "zero_click_share_pct": 87.6,
   "desktop_impression_share_pct": 58.3,
   "desktop_ctr_pct": 0.18,
   "mobile_ctr_pct": 0.29,
   "note": ""
  },
  {
   "segment": "non-brand, question queries",
   "position_band": "11-20",
   "sites": 14,
   "queries": 798,
   "impressions": 7647,
   "clicks": 19,
   "ctr_pct": 0.25,
   "ctr_without_largest_query_pct": 0.22,
   "zero_click_share_pct": 90.7,
   "desktop_impression_share_pct": 75.4,
   "desktop_ctr_pct": 0.26,
   "mobile_ctr_pct": 0.22,
   "note": ""
  },
  {
   "segment": "non-brand, question queries",
   "position_band": "21+",
   "sites": 19,
   "queries": 1750,
   "impressions": 9450,
   "clicks": 3,
   "ctr_pct": 0.03,
   "ctr_without_largest_query_pct": 0.02,
   "zero_click_share_pct": 98.7,
   "desktop_impression_share_pct": 85.4,
   "desktop_ctr_pct": 0.02,
   "mobile_ctr_pct": 0.08,
   "note": ""
  },
  {
   "segment": "non-brand, other queries",
   "position_band": "1-3",
   "sites": 15,
   "queries": 2961,
   "impressions": 67916,
   "clicks": 266,
   "ctr_pct": 0.39,
   "ctr_without_largest_query_pct": 1.41,
   "zero_click_share_pct": 64.5,
   "desktop_impression_share_pct": 83.0,
   "desktop_ctr_pct": 0.31,
   "mobile_ctr_pct": 0.77,
   "note": ""
  },
  {
   "segment": "non-brand, other queries",
   "position_band": "4-5",
   "sites": 19,
   "queries": 1433,
   "impressions": 35804,
   "clicks": 412,
   "ctr_pct": 1.15,
   "ctr_without_largest_query_pct": 1.2,
   "zero_click_share_pct": 69.3,
   "desktop_impression_share_pct": 62.7,
   "desktop_ctr_pct": 1.22,
   "mobile_ctr_pct": 1.05,
   "note": ""
  },
  {
   "segment": "non-brand, other queries",
   "position_band": "6-10",
   "sites": 22,
   "queries": 4924,
   "impressions": 117898,
   "clicks": 456,
   "ctr_pct": 0.39,
   "ctr_without_largest_query_pct": 0.37,
   "zero_click_share_pct": 79.2,
   "desktop_impression_share_pct": 71.6,
   "desktop_ctr_pct": 0.35,
   "mobile_ctr_pct": 0.48,
   "note": ""
  },
  {
   "segment": "non-brand, other queries",
   "position_band": "11-20",
   "sites": 21,
   "queries": 3055,
   "impressions": 57172,
   "clicks": 138,
   "ctr_pct": 0.24,
   "ctr_without_largest_query_pct": 0.23,
   "zero_click_share_pct": 87.5,
   "desktop_impression_share_pct": 76.1,
   "desktop_ctr_pct": 0.21,
   "mobile_ctr_pct": 0.35,
   "note": ""
  },
  {
   "segment": "non-brand, other queries",
   "position_band": "21+",
   "sites": 24,
   "queries": 10560,
   "impressions": 110166,
   "clicks": 64,
   "ctr_pct": 0.06,
   "ctr_without_largest_query_pct": 0.06,
   "zero_click_share_pct": 97.3,
   "desktop_impression_share_pct": 85.4,
   "desktop_ctr_pct": 0.04,
   "mobile_ctr_pct": 0.14,
   "note": ""
  },
  {
   "segment": "non-brand, 1 to 4 words",
   "position_band": "1-3",
   "sites": 16,
   "queries": 2445,
   "impressions": 62193,
   "clicks": 200,
   "ctr_pct": 0.32,
   "ctr_without_largest_query_pct": 1.52,
   "zero_click_share_pct": 53.9,
   "desktop_impression_share_pct": 82.1,
   "desktop_ctr_pct": 0.23,
   "mobile_ctr_pct": 0.72,
   "note": ""
  },
  {
   "segment": "non-brand, 1 to 4 words",
   "position_band": "4-5",
   "sites": 17,
   "queries": 1016,
   "impressions": 26634,
   "clicks": 370,
   "ctr_pct": 1.39,
   "ctr_without_largest_query_pct": 1.49,
   "zero_click_share_pct": 66.7,
   "desktop_impression_share_pct": 60.7,
   "desktop_ctr_pct": 1.58,
   "mobile_ctr_pct": 1.09,
   "note": ""
  },
  {
   "segment": "non-brand, 1 to 4 words",
   "position_band": "6-10",
   "sites": 22,
   "queries": 3199,
   "impressions": 92646,
   "clicks": 395,
   "ctr_pct": 0.43,
   "ctr_without_largest_query_pct": 0.41,
   "zero_click_share_pct": 76.6,
   "desktop_impression_share_pct": 68.8,
   "desktop_ctr_pct": 0.4,
   "mobile_ctr_pct": 0.47,
   "note": ""
  },
  {
   "segment": "non-brand, 1 to 4 words",
   "position_band": "11-20",
   "sites": 19,
   "queries": 2198,
   "impressions": 49008,
   "clicks": 131,
   "ctr_pct": 0.27,
   "ctr_without_largest_query_pct": 0.26,
   "zero_click_share_pct": 86.2,
   "desktop_impression_share_pct": 74.9,
   "desktop_ctr_pct": 0.23,
   "mobile_ctr_pct": 0.38,
   "note": ""
  },
  {
   "segment": "non-brand, 1 to 4 words",
   "position_band": "21+",
   "sites": 24,
   "queries": 8132,
   "impressions": 94630,
   "clicks": 58,
   "ctr_pct": 0.06,
   "ctr_without_largest_query_pct": 0.06,
   "zero_click_share_pct": 96.9,
   "desktop_impression_share_pct": 84.6,
   "desktop_ctr_pct": 0.05,
   "mobile_ctr_pct": 0.15,
   "note": ""
  },
  {
   "segment": "non-brand, 5+ words",
   "position_band": "1-3",
   "sites": 13,
   "queries": 2163,
   "impressions": 27442,
   "clicks": 155,
   "ctr_pct": 0.56,
   "ctr_without_largest_query_pct": 0.48,
   "zero_click_share_pct": 79.3,
   "desktop_impression_share_pct": 90.7,
   "desktop_ctr_pct": 0.46,
   "mobile_ctr_pct": 1.62,
   "note": ""
  },
  {
   "segment": "non-brand, 5+ words",
   "position_band": "4-5",
   "sites": 18,
   "queries": 1142,
   "impressions": 38847,
   "clicks": 127,
   "ctr_pct": 0.33,
   "ctr_without_largest_query_pct": 0.35,
   "zero_click_share_pct": 80.3,
   "desktop_impression_share_pct": 67.5,
   "desktop_ctr_pct": 0.24,
   "mobile_ctr_pct": 0.51,
   "note": ""
  },
  {
   "segment": "non-brand, 5+ words",
   "position_band": "6-10",
   "sites": 17,
   "queries": 3481,
   "impressions": 67689,
   "clicks": 155,
   "ctr_pct": 0.23,
   "ctr_without_largest_query_pct": 0.24,
   "zero_click_share_pct": 87.5,
   "desktop_impression_share_pct": 67.0,
   "desktop_ctr_pct": 0.18,
   "mobile_ctr_pct": 0.33,
   "note": ""
  },
  {
   "segment": "non-brand, 5+ words",
   "position_band": "11-20",
   "sites": 16,
   "queries": 1655,
   "impressions": 15811,
   "clicks": 26,
   "ctr_pct": 0.16,
   "ctr_without_largest_query_pct": 0.18,
   "zero_click_share_pct": 92.6,
   "desktop_impression_share_pct": 79.8,
   "desktop_ctr_pct": 0.17,
   "mobile_ctr_pct": 0.16,
   "note": ""
  },
  {
   "segment": "non-brand, 5+ words",
   "position_band": "21+",
   "sites": 23,
   "queries": 4178,
   "impressions": 24986,
   "clicks": 9,
   "ctr_pct": 0.04,
   "ctr_without_largest_query_pct": 0.03,
   "zero_click_share_pct": 99.1,
   "desktop_impression_share_pct": 88.6,
   "desktop_ctr_pct": 0.03,
   "mobile_ctr_pct": 0.07,
   "note": ""
  },
  {
   "segment": "non-brand, all",
   "position_band": "1",
   "sites": 13,
   "queries": 2013,
   "impressions": 7973,
   "clicks": 45,
   "ctr_pct": 0.56,
   "ctr_without_largest_query_pct": 0.58,
   "zero_click_share_pct": 74.7,
   "desktop_impression_share_pct": 90.3,
   "desktop_ctr_pct": "",
   "mobile_ctr_pct": "",
   "note": "single position; device CTR not shown (mobile below minimum size)"
  },
  {
   "segment": "non-brand, all",
   "position_band": "2",
   "sites": 15,
   "queries": 1388,
   "impressions": 62212,
   "clicks": 137,
   "ctr_pct": 0.22,
   "ctr_without_largest_query_pct": 1.02,
   "zero_click_share_pct": 75.4,
   "desktop_impression_share_pct": 83.9,
   "desktop_ctr_pct": "",
   "mobile_ctr_pct": "",
   "note": "single position; device CTR not shown (mobile below minimum size)"
  },
  {
   "segment": "non-brand, all",
   "position_band": "3",
   "sites": 13,
   "queries": 1207,
   "impressions": 19450,
   "clicks": 173,
   "ctr_pct": 0.89,
   "ctr_without_largest_query_pct": 0.88,
   "zero_click_share_pct": 70.6,
   "desktop_impression_share_pct": 85.0,
   "desktop_ctr_pct": "",
   "mobile_ctr_pct": "",
   "note": "single position; device CTR not shown (mobile below minimum size)"
  }
 ]
}