MCP for SEO

Bing Webmaster Tools MCP

Put your own Bing search data in front of Claude, ChatGPT or Cursor. Paste the free API key from Bing Webmaster Tools into Murkuz once, and your assistant can read Bing clicks, impressions, queries and pages for every site you run, in the same answer as Google Search Console and Analytics 4. No server to host, no code.

What You Get

Your Bing numbers, not estimates

Clicks, impressions, CTR, average position, top queries and top pages, read from your own verified Bing Webmaster Tools sites with your own key.

Bing and Google in one answer

The same assistant sees Search Console and Bing together, so "what do I rank for?" covers both search engines instead of half the picture.

Free to read, on every plan

Bing does not charge for its API and Murkuz does not meter reads of your own data. The free plan connects Bing, Search Console and Analytics 4 for up to 3 sites, no card.

Nothing to host

Self-hosted Bing MCP servers mean a Node or Python process, a config file and a key on your machine. Murkuz stores the key encrypted and serves the data from one connector URL.

Murkuz showing Google and Bing search performance side by side with GA4 organic traffic

Why Bing belongs in the answer

In our study of 7 small sites, Bing sent a median 13% of search clicks (from 2.7% to 17.5%). Bing’s click-through rate was higher than Google’s on 6 of the 7, and those sites sat at an average Bing position of 5 to 5.9.

An assistant that reads only Search Console never sees that slice of your traffic.

Ask your assistant

Ask "how do I compare on Bing versus Google?" and it can show a site with about 1,590 Bing clicks at average position 5.3 next to almost nothing on Google.

How It Works

1

Get your Bing API key

In Bing Webmaster Tools, click the Settings gear, then API access, then API key. Generate one if you have none. Your site must already be verified in Bing, and one key covers every verified site on that account.

2

Paste it into Murkuz

Add your site in Murkuz, open Integrations, choose Bing Webmaster Tools and paste the key. Connect Search Console and Analytics 4 there too if you have not already.

3

Add the Murkuz MCP to your assistant

Add Murkuz as a connector in Claude or ChatGPT, or as an MCP server in Cursor, with the OAuth connect flow or your API key. Then ask about Bing in plain words.

The Settings panel in Bing Webmaster Tools, with API access highlighted

Bing Webmaster Tools: Settings, then API access

Murkuz integrations screen with Bing Webmaster Tools connected next to Google Search Console and Analytics 4

Bing connected next to Search Console and Analytics 4 in Murkuz

Reading Is Only Half the Job

A self-hosted Bing MCP server gives you

Your Bing Webmaster data inside the chat, if you keep the process running
One Bing account, configured per machine
Bing on its own, with Google in a separate tool

Murkuz gives you

Bing, Search Console and Analytics 4 behind one connector URL
Every site you run, compared in one question
Keywords you rank for across Google and Bing, merged
The same setup in Claude, ChatGPT and Cursor, with nothing on your machine

Full Capabilities

What your assistant can read from Bing

Clicks and impressions for a window you choose, summed from Bing's daily figures
Average CTR and average position from Bing's rolling snapshot
Top queries with clicks, impressions, CTR and position, up to 500
Top pages with the same metrics, up to 500
Keywords you rank for across Bing and Search Console together
Days of history actually covered, so a short history is never passed off as a full window

Not covered yet

Submitting URLs to Bing
Bing crawl errors and Site Scan results
Bing backlink reports
Copilot or AI citation data (Bing's API does not provide it)

Bing keyword research, if you need it

Separate from your own data, Murkuz can look up Bing search volume, keyword ideas and the Bing keywords behind a URL or domain. Those calls buy third-party data, so they are for paying users and billed at data cost plus 10%.

Frequently Asked Questions

Connect Bing once. Ask about it anywhere.

Add your site, paste your Bing API key, and connect Search Console and Analytics 4 alongside it. Then ask Claude, ChatGPT or Cursor about every search engine that sends you traffic.

Free forever for up to 3 sites. No card needed.