For in-house SEO managers
You were hired to own the search channel, not the export loop.
Murkuz connects every property's Search Console, Analytics and Bing Webmaster to Claude or ChatGPT, read-only, and hands back real rows with the property and the window attached. Ask the question your update turns on and read the answer in the chat. Every property you own is in the same reply.
The friction
The data already exists. Getting to it is the work.
The leadership update is due Thursday, so Wednesday goes on setting the window, filtering and exporting one CSV per property.
Search Console shows one property per view, so the roll-up across the marketing site, the blog and the docs subdomain is assembled by hand.
You paste a screenshot into Claude for a second opinion and get an answer with nothing behind it, delivered with the same confidence either way.
In practice
You do not learn an interface. You just ask.
These are the lookups behind the monthly update and the quarterly plan. You ask in your own words and your agent picks the tool. Reading your own Search Console, Analytics and Bing data is never metered, on any plan.
“Give me clicks and impressions for every property we own, this month against last month.”
Settles the first slide of the leadership update before anyone in the room asks for it.
Get every site you run in one answerAll_Sites_OverviewNo credit“Which pages lost the most clicks in the last 28 days, and which queries went with them?”
Turns a vague drop into named pages and queries you can put in front of the content team.
See what lost traffic, and how muchLive_Traffic_DropsNo credit“Which pages have been sliding month after month without anyone flagging it?”
Gives the refresh backlog an order, so nobody is guessing which post to update first.
Spot pages sliding slowly over monthsLive_Content_DecayNo credit“Are two of our posts competing for the same query after last quarter's content push?”
Catches the overlap your own roadmap created, which is the fix you can make without new budget.
Find your own pages competing with each otherLive_CannibalizationNo credit“Which landing pages bring search traffic that actually converts?”
Ties the channel you own to the number your finance partner already recognises.
Follow a query through to moneySearch_To_RevenueNo creditNeeds Search Console + Analytics“This page holds impressions but nothing happens after the click. What is going wrong?”
Separates a ranking problem from a page problem before you brief a redesign nobody needs.
Diagnose one page end to endLanding_Page_DiagnosisNo creditNeeds Search Console + Analytics“What does our closest competitor rank for that we do not?”
The evidence behind a budget or headcount ask, and your agent can price the sweep before it runs.
Find what a competitor ranks for and you do notCompetitor_Gap3 credits
Built for more than one site
Search Console shows you one property. We show you all of them.
In-house rarely means one property: usually the marketing site, the blog on its own subdomain, and a docs site. One connector covers all of them, so the roll-up is one answer, not three exports joined by hand. An estate wider than that is the rung above, not a second connector.
Two tools take the whole account
Get every site you run in one answer
Every site you run in one response: traffic, direction of travel and what needs attention.
All_Sites_OverviewCompare your sites against each other
Sites compared against each other on the same metrics over the same window.
Portfolio_Comparison
Operator is usually the rung that fits. It fences at the handful of properties an in-house channel actually spans, and the research credits cover the competitor work a quarterly plan is argued with.
See what each rung includesSetup
Three steps, then you are done with us.
About three minutes, most of it waiting on Google's consent screen. Read-only, through the official APIs, with your own permissions, revocable from your Google account at any time.
Connect your properties
Sign in with Google, pick the Search Console and Analytics properties you want, then connect Bing Webmaster.
Add Murkuz as a connector
Paste one URL into Claude or ChatGPT and approve it. Any other MCP client works the same way.
Ask, and stop logging in
The web app exists to change what is connected. Most people never open it again.
Questions we get
The things people ask before they connect.
Does this need anything installed, or a ticket to IT?
No. There is nothing to install, no API key to rotate and no local server to keep running. You connect through Google's own consent screen with the permissions you already hold, the access is read-only, and you can revoke it from your own Google account at any time.
Can Murkuz write the fix or push it to the CMS?
No. It reads Search Console, Analytics and Bing and hands the rows to your agent, which tells you what to change. The only write in the launch surface is submitting a sitemap, so nothing touches your pages and nothing is published for you.
What happens if a property is not connected to Analytics yet?
The tool returns a reason explaining what is not connected, rather than a zero that would read as bad news about your site. You will never take a fabricated zero into a leadership review.