For CMOs
The board does not ask about rankings. It asks about revenue.
Murkuz connects each site's Search Console, Analytics and Bing Webmaster to Claude or ChatGPT, read-only. You ask which search work reached revenue and which sites are moving, and real rows come back with the property and the window attached. The whole portfolio in one reply.
The friction
The data already exists. Getting to it is the work.
The quarterly review needs one number for the whole portfolio, and what arrives is nine exports from nine properties, joined by hand.
You ask whether search brought in pipeline last quarter and get a rankings chart, because nothing joins the search side to the revenue side.
A model asked to explain the quarter reasons from a pasted screenshot rather than from your property, and it sounds certain either way.
In practice
You do not learn an interface. You just ask.
These are the questions a quarterly review actually turns on. You ask in your own words and your agent picks the tool. Reading your own Search Console, Analytics and Bing data is never metered, on any plan.
“Put every site in the portfolio side by side on search clicks and the organic sessions they landed as.”
One roster answer for the quarterly review, and it names any site where the two sides disagree.
Compare your sites against each otherPortfolio_ComparisonNo creditNeeds Search Console + Analytics“Give me the state of every brand and product site, this month against last, before the leadership meeting.”
The whole portfolio in one reply, each site with its direction of travel, so you walk in knowing which one needs the conversation.
Get every site you run in one answerAll_Sites_OverviewNo credit“Which search terms and landing pages end in revenue, not just visits?”
Ties the search budget to the line the board tracks. Page revenue is measured in Analytics. The split across that page's queries is a proportional estimate by click share, and every answer says so.
Follow a query through to moneySearch_To_RevenueNo creditNeeds Search Console + Analytics“Is organic traffic to the main site holding up, and is search or the page the reason?”
Settles whether a soft quarter is falling demand or something your team can change.
Check whether traffic is holding upTraffic_Health_CheckNo creditNeeds Search Console + Analytics“Where do we have real search demand and weak engagement worth putting headcount on?”
Shows where effort would pay off, so next quarter is argued from rows rather than instinct.
Work out where effort would pay off mostOpportunity_MatrixNo creditNeeds Search Console + Analytics“What lost the most clicks last month, and on which pages?”
Names the pages behind a dip before it becomes a question you cannot answer upward.
See what lost traffic, and how muchLive_Traffic_DropsNo credit“What is this competitor ranking for that we are not?”
The share-of-search case for a budget request, and your agent can price the sweep first.
Find what a competitor ranks for and you do notCompetitor_Gap3 credits
Built for more than one site
Search Console shows you one property. We show you all of them.
A marketing portfolio is rarely tidy: a brand site, a product site, a blog on its own subdomain, and whatever arrived with the last acquisition. One connector covers the whole account, so a portfolio question is one call rather than a dozen logins. Add a brand in March and it is there in the next question.
Two tools take the whole account
Get every site you run in one answer
Every site you run in one response: traffic, direction of travel and what needs attention.
All_Sites_OverviewCompare your sites against each other
Sites compared against each other on the same metrics over the same window.
Portfolio_Comparison
Portfolio is usually the rung that fits. It fences at the number of properties a brand portfolio actually runs to, and the research credits cover the competitor sweeps a budget conversation leans on.
See what each rung includesSetup
Three steps, then you are done with us.
About three minutes, most of it waiting on Google's consent screen. Read-only, through the official APIs, with your own permissions, revocable from your Google account at any time.
Connect your properties
Sign in with Google, pick the Search Console and Analytics properties you want, then connect Bing Webmaster.
Add Murkuz as a connector
Paste one URL into Claude or ChatGPT and approve it. Any other MCP client works the same way.
Ask, and stop logging in
The web app exists to change what is connected. Most people never open it again.
Questions we get
The things people ask before they connect.
Does anyone on my team have to install anything?
No. You connect the Search Console, Analytics and Bing properties you already own, through Google's own consent screen, then paste one connector URL into Claude or ChatGPT. Murkuz is read-only, never asks for a password, and you can revoke it from your own Google account at any time.
Can Murkuz prove that a specific change caused a ranking move?
No. Murkuz hands your agent the real rows from Search Console, Analytics and Bing, with the property, the window and the freshness attached to every answer. The reading of those rows is yours and your agent's. Nothing is presented as causal proof.
What happens if one site has no Analytics connected?
The tool returns a reason explaining what is not connected, rather than a zero that would read as bad news about that site. A fabricated zero in a quarterly review is worse than no answer at all.