Junaid Khalid

Junaid Khalid is the CEO and Founder of Ertiqah, the company behind Murkuz and LigoSocial. With over 9 years of experience in digital marketing, SEO, and growth strategy, he has helped thousands of professionals and businesses build sustainable organic traffic and brand authority.

Before building Murkuz, Junaid spent years in the trenches of SEO: running audits, tracking rankings, building reports, and managing content calendars for clients across SaaS, e-commerce, and professional services. That hands-on experience exposed the part of the job that never got easier. The numbers that answer a question live in Search Console, Analytics and Bing Webmaster, and getting them out meant setting a window, filtering, exporting a CSV and pasting it somewhere else.

Murkuz came out of that. The reading is not the hard part any more, because the model you already pay for reads a table well. The hard part is that it cannot see your Search Console. So Murkuz is a read-only search-data connector: connect your properties once, add Murkuz to Claude or ChatGPT, and query every site you run from inside the chat, with the window and the source attached to every answer.

Junaid is also an active writer and experimenter. His articles on Medium have reached over 100,000 readers, and his newsletters, "Hooked on LinkedIn" and "The Efficient Entrepreneur", reach thousands of subscribers weekly. He regularly shares insights from building products, running experiments, and scaling businesses with lean teams.

Outside of Murkuz, Junaid advises early-stage SaaS founders on growth strategy, pricing, and go-to-market, drawing on his experience building, launching, and scaling multiple products from zero.