What the loops did, with the data to check.
Case studies from sites we run ourselves. Each one shows where the site stood, where it stands now, and the method in between.
Case studies
Case study · Google Search Console
LigoSocial: from 997 to 1,869 Google clicks in 28 days
Where a SaaS blog stood in summer 2025, where it stands in the 28 days to 6 October 2026, and the three loops we run in Claude through Murkuz every two to four weeks: new articles, cannibalisation and easy wins on top pages.
1,869
clicks in 28 days, was 997
6.7
average position, was 14.3
21,571
clicks since 10 December 2025
Case study · New site · Google Search Console
Locul: from 0 to 197 Google clicks in its first three months
An AI second brain whose blog did not exist in June 2026. The first sixteen weeks in Search Console, the August dip in position, what a notes tool ranked for first, and the same three loops in the 28 days to 6 October 2026.
197
clicks in 28 days, was 0
21,380
impressions in 28 days, was 150
8.8
average position, was 37.8 in the 28 days before
How we write a case study
Real rows only
Every figure is Google Search Console data, read through the Murkuz connector. Nothing is estimated and nothing is rounded up.
Every number is dated
Each figure carries its window and the day it was pulled, so you can tell a current number from an old one.
Limits stated
Where we cannot reproduce a figure, or cannot prove what caused a change, the page says so in plain words.
Looking for data across many sites? See Murkuz Research.